Brand Development

Style Aroma

Style Aroma was developed from a brand previously known as Aromatherapeutics. Formulae were updated and packaging redesigned to match the expectations of Far East markets. The issue was to maintain favoured aromas but to enable such fragrances to be more economic yet maintain the well-known action required.

Best described as Aromatherapy on the move, the active essential oil blends were devised by the world’s most experienced aromatherapists to be more than just a pleasing smell. The brand has become a standard in Airlines like JAL and in hospitality to refresh travellers in major hotels. Previously on BA as the standard premium 1st class comfort fragrance. Aromatherapy blends are the speciality of FEI.

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