FEI are often called upon to give opinions or advice regarding the possibilities or limitations of fragrances. Such an instance was when Reckitt Benckiser were considering a then confidential project concerning the Airwick brand. FEI were able to lend its expertise to develop and consider the pitfalls of environmental fragrancing with essential oils.
In a variety of circumstances from work with Renault for auto fragrance and Chanel with retail department ambience to environmental fragrancing of large spaces i.e. malls, FEI has shared its experience often gratis to development a concise brief which is often at the heart of such requirements. Establishing what is not only the need as to aroma and purpose but also in these circumstances health and safety.