Often in the early days of a project inadvertent mistakes can be made by wrong or misleading information supplied by contractors or manufacturers. This is especially true of perfume where ingredient listing is not legally required. Liz Earle commissioned FEI to match an existing fragrance to support ingredient copy. The existing fragrance was matched but now making sure of and verifying the natural ingredient content. Today FEI still supplies Liz Earle with speciality straight essential oils.
Such tasks are not uncommon and often occur by accident. However, sometimes the skill sets are not with the mundane fragrance producers whose expertise lie in volume and cost rather than flair.