The great British brand Elemis has led the way in establishing the value of natural hi-tec ingredients blended with the latest research and science. Part of this science and their point of difference has been the active fragrances used in the range. FEI has been a long term supplier of these specialities.
Elemis fell in love with a particular fragrance from a rival house, but they felt it just missed the characteristic ‘life’ of an FEI perfume. Despite several attempts by the rival house to meet the requirement the fragrance continued to miss the mark. FEI was able to produce a co-fragrance which just gave the spark needed and the contractor added two fragrances instead of one.